Hi, I’m Crystal Alma, and I’m so glad you’re here. I’m a photographer, visual storyteller, and writer currently living in Minnesota. At the heart of it, I’m a lover of details. I’m a seeker of quiet beauty, of stories in light & shadow, of patina, expression, and atmosphere. Endlessly inspired by nature & nuance, my work aims to convey stories of people, places, and ideas through an imaginative and evocative lens. Helping others harness the power of their story with vivid and engaging imagery is what breathes life into my work and gives it so much meaning.
What I’m passionate about as a small business owner & human being: I’m passionate about collaboration, creative expression, and kindness. Stories that call us to action, that inspire, and connect. I’m passionate about partnerships that cultivate community, are rooted in a love for all People & our beautiful Mother Earth, and a desire to make a difference.
My style and approach: I have found that through years of experimenting and honing my own visual style, what speaks to me most are natural, light-driven, and uncomplicated images. I seek to bring an organic aesthetic and sense of clarity to my work, without heavy filters or post-editing, resulting in a natural cohesion that feels relatable, calming, straight-forward, and authentic.
Partnerships: Through my work, I aim to instill a moment of pause in a ceaselessly noisy world. By emphasizing the natural world and finding ways to incorporate elements of harmony and balance into my work, partnerships with mission-driven and conscious artists & brands are a natural fit. If that sounds like you and you’re looking for a trusted partner to help share your story through a similar lens, I’d love to connect.
Licensing: Interested in using an image from my portfolio? Please contact me directly for licensing inquiries and requests.
For general inquiries and to connect, please email crystal@plumcreativeco.com
You can also find me elsewhere: Blueberry Plum
